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Manipulated Scenarios (IJA Material)

journal contribution posted on 2025-05-05

Jaemin Kim

Maniuplated Eight Scenarios-Based Stimuli (The Gluckschmerz Effect of Ad Sponsorship in Displeasing Sports Replays: IJA Review) - Anonymized Version

journal contribution posted on 2025-05-05

Jaemin Kim

The State of Social Media in Canada 2025

preprint posted on 2025-05-04

The Effect of External Debt Burden On The Economy of A Nation: A Case Study of The Nigerian Economy

dataset posted on 2025-04-30

Olubunmi Titilayo Muraina

v1.0.1-短期間における連続的301リダイレクトがGoogle検索インデックス更新に与える遅延効果とその代替手法としての404エラーページ活用に関する事例研究

preprint posted on 2025-04-30

Carbon Neutral Certification – A Qualitative Study of Antecedents and Communication Strategies

thesis posted on 2025-04-29 in Monash University

Stephan Modest

DATASET

Facial Emotion Recognition Datasets for YOLOv8 Annotation

dataset posted on 2025-04-29 in University of Salford

Ali Alameer

The impact of Social Media Marketing on SMEs: A Case Study of Nigeria.

thesis posted on 2025-04-27

Olubunmi Titilayo Muraina

The impact of Social Media Marketing on SMEs: A Case Study of Nigeria

thesis posted on 2025-04-27

Olubunmi Titilayo Muraina

Appendix I: Advertisement Categories and Financial-Themed Video Ads Transcription

journal contribution posted on 2025-04-25

Figure 1. Socioeconomic status distribution by ad selection across categories

figure posted on 2025-04-25

Figure 2. Socioeconomic status distribution by selection of financial-themed ads

figure posted on 2025-04-25

Figure 3. Summary of results: types of ads and their correlation with gender and socioeconomic level

figure posted on 2025-04-25

5months

10days

FILES UNDER EMBARGO

Consumer based brand equity: social network analysis

dataset posted on 2025-04-20

Cevat Sercan OZER

The AAAA Marketing Framework

book posted on 2025-04-17

PINGNAGAN PRANAVAM

Maniuplated Scenarios (IJA Material).pdf

journal contribution posted on 2025-04-16

Jaemin Kim

<b>Building Effective Branding Strategies. From Foundational </b><b>Elements to Market Success</b>

Building Effective Branding Strategies. From Foundational Elements to Market Success

preprint posted on 2025-04-15

Fernando Barrenechea

DATASET

Dataset - Investigating the Effect of Parasocial Relationship and Interpersonal Communication on the Mental Health of Digital Fandom

dataset posted on 2025-04-15

Nopriadi Saputra

Market Positioning and Adaptation to Consumer Demands: Taking BMW MINI Cooper and Volkswagen Beetle in the Early 21st Century as Examples

thesis posted on 2025-04-14

XIAOFENG LIU

Adapting to New Realities: Tourist Behaviour Evolution in Post-Pandemic Context

thesis posted on 2025-04-11 in Monash University

Hooi Ming Lua

DATASET

Beyond the screen: How immersive experience drives connectedness, happiness, and In-Situ visits

dataset posted on 2025-03-28

DATASET

Investigating Brand Hate Escalation^{A Dual SEM-PLS and Necessary Condition Analysis Approach}

dataset posted on 2025-03-27

MOHAMED ASSOUD

DATASET

When Does “Assistant Heuristic” Work? Examining the Effect of AI Job Titles in Tasks with Varying Criticalities on the Use of Conversational AI-Based Services

dataset posted on 2025-03-27

MEHMET YANIT

DATASET

Raw Data.csv

dataset posted on 2025-03-21

Miftahul Rozaq

DATASET

A tutorial and analysis on the assimilation of Artificial Intelligence in small online marketing companies.

dataset posted on 2025-03-20

An Examination of Independent Music Marketing: Applications for the Digital Music Industries

thesis posted on 2025-03-20 in Torrens University Australia

Shane Murphy

The Cognitive Asymmetry of Price Perception: Unraveling the Psychological and Neuromarketing Dynamics of 99-Pricing in Consumer Behavior

preprint posted on 2025-03-19

KARAN SAXENA

Comparative Analysis of Political Campaign Branding in the Harris-Trump Presidential Campaigns.

journal contribution posted on 2025-03-15

Sustainability advertisements and news

dataset posted on 2025-03-14

The effect of Instagram influencers on intention to purchase among Generation Z in Cape Town

dataset posted on 2025-03-12 in Cape Peninsula University of Technology

Submission to Ofcom consultation on Media Literacy by Design (December 2023)

online resource posted on 2025-03-11 in University of the Arts London

The influence of advertising on Instagram on purchase intention among millennials in South Africa

dataset posted on 2025-03-11 in Cape Peninsula University of Technology

Submission to the BBC Editorial Guidelines Consultation

online resource posted on 2025-03-11 in University of the Arts London

DATASET

Research Data.xlsx

dataset posted on 2025-03-11

veridiana melia

تكتيكات التسويق الإلكتروني كمقاربة لبناء ملاءمة إستراتيجية متكاملة في منظمات الأعمال الخدمية: تصور مقترح

journal contribution posted on 2025-03-10

soufyane kheloufi

Understanding Price Variations and the Psychological Impact of Discounts on Consumer Behavior

preprint posted on 2025-03-09

KARAN SAXENA

LH Condition

media posted on 2025-02-22

Sunil Singh

HL Condition

media posted on 2025-02-22

Sunil Singh

HH Condition

media posted on 2025-02-22

Sunil Singh

El rol del trade marketing en la creación de valor para el cliente: Una perspectiva moderna

journal contribution posted on 2025-02-21

Francisco Ortiz

Marketing

Manipulated Scenarios (IJA Material)

Maniuplated Eight Scenarios-Based Stimuli (The Gluckschmerz Effect of Ad Sponsorship in Displeasing Sports Replays: IJA Review) - Anonymized Version

The State of Social Media in Canada 2025

The Effect of External Debt Burden On The Economy of A Nation: A Case Study of The Nigerian Economy

v1.0.1-短期間における連続的301リダイレクトがGoogle検索インデックス更新に与える遅延効果とその代替手法としての404エラーページ活用に関する事例研究

Carbon Neutral Certification – A Qualitative Study of Antecedents and Communication Strategies

Facial Emotion Recognition Datasets for YOLOv8 Annotation

The impact of Social Media Marketing on SMEs: A Case Study of Nigeria.

The impact of Social Media Marketing on SMEs: A Case Study of Nigeria

Appendix I: Advertisement Categories and Financial-Themed Video Ads Transcription

Figure 1. Socioeconomic status distribution by ad selection across categories

Figure 2. Socioeconomic status distribution by selection of financial-themed ads

Figure 3. Summary of results: types of ads and their correlation with gender and socioeconomic level

Consumer based brand equity: social network analysis

The AAAA Marketing Framework

Maniuplated Scenarios (IJA Material).pdf

Building Effective Branding Strategies. From Foundational Elements to Market Success

Dataset - Investigating the Effect of Parasocial Relationship and Interpersonal Communication on the Mental Health of Digital Fandom

Market Positioning and Adaptation to Consumer Demands: Taking BMW MINI Cooper and Volkswagen Beetle in the Early 21st Century as Examples

Adapting to New Realities: Tourist Behaviour Evolution in Post-Pandemic Context

Beyond the screen: How immersive experience drives connectedness, happiness, and In-Situ visits

Investigating Brand Hate EscalationA Dual SEM-PLS and Necessary Condition Analysis Approach

When Does “Assistant Heuristic” Work? Examining the Effect of AI Job Titles in Tasks with Varying Criticalities on the Use of Conversational AI-Based Services

Raw Data.csv

A tutorial and analysis on the assimilation of Artificial Intelligence in small online marketing companies.

An Examination of Independent Music Marketing: Applications for the Digital Music Industries

The Cognitive Asymmetry of Price Perception: Unraveling the Psychological and Neuromarketing Dynamics of 99-Pricing in Consumer Behavior

Comparative Analysis of Political Campaign Branding in the Harris-Trump Presidential Campaigns.

Sustainability advertisements and news

The effect of Instagram influencers on intention to purchase among Generation Z in Cape Town

Submission to Ofcom consultation on Media Literacy by Design (December 2023)

The influence of advertising on Instagram on purchase intention among millennials in South Africa

Submission to the BBC Editorial Guidelines Consultation

Research Data.xlsx

تكتيكات التسويق الإلكتروني كمقاربة لبناء ملاءمة إستراتيجية متكاملة في منظمات الأعمال الخدمية: تصور مقترح

Understanding Price Variations and the Psychological Impact of Discounts on Consumer Behavior

LH Condition

HL Condition

HH Condition

El rol del trade marketing en la creación de valor para el cliente: Una perspectiva moderna

Investigating Brand Hate Escalation^{A Dual SEM-PLS and Necessary Condition Analysis Approach}