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RESPONS PENGUNJUNG IMMERSIFA DI MUSEUM WAYANG

dataset posted on 2025-06-21

Lidya Evelina

MARKETING MENEJMENTI VOSITALARIDAN SAMARALI FOYDALANISH ORQALI RAQOBAT USTUNLIGINI TA’MINLASH

dataset posted on 2025-06-20

Ulugbek Zokirov

BIZNES SAMARADORLIGINI MARKETINGDAN FOYDALANIB YANADA OSHIRISHNING ASOSIY YO‘NALISHLARI

journal contribution posted on 2025-06-20

BIZNES SAMARADORLIGINI MARKETINGDAN FOYDALANIB YANADA OSHIRISHNING ASOSIY YO‘NALISHLARI

journal contribution posted on 2025-06-20

Ulugbek Zokirov

The Impact of Electronic Word-of-Mouth (eWOM) on Consumers’ Purchase Intention for Electronic Products in Tehran

thesis posted on 2025-06-11

Behrad Ehsani

MARKETING, COMUNICAZIONE, SEMIOTICA. STRATEGIE ENUNCIATIVE DELLA COMPLICITÀ

thesis posted on 2025-06-11

Gianni Cresci

Building Impact Stories: An Inspirational Guide for Communicators

online resource posted on 2025-06-11 in Erasmus University Rotterdam (EUR)

Evaluating Societal Impact

DATASET

Green Cosmetics in the Digital Age: Can Trust Beat Online Fake News?

dataset posted on 2025-06-11

Zena Zwayyed - Building Brands That Feel Human- Strategies for Authentic Corporate and Personal Branding.pdf

dataset posted on 2025-06-06

zena zwayyed

JOURNAL CONTRIBUTION

Estrategias digitales para fortalecer la imagen de marca y la intención de compra: Un análisis basado en el Social Media Marketing

journal contribution posted on 2025-06-03

Diego Tapia Núñez

DATASET

Resumen de artículos clasificados por categorías

dataset posted on 2025-06-03

Diego Tapia Núñez

Australian Gen Z Perception towards Green Marketing of Sustainable Fashion

thesis posted on 2025-06-02 in CQUniversity

Stephanie Deenmamode

data set the creative process of brand films.pdf

dataset posted on 2025-05-27

María Rodríguez-Rabadán Benito

online supplementary material for the paper The Lonely Mind: Unraveling Consumer Reactions to Advertisements for Ordinary and Extraordinary Experiences

online resource posted on 2025-05-20

Nuoya Chen

DATASET

Listado de proveedores y contactos (2024)

dataset posted on 2025-05-16

Daniel Ariza

BRAND IS A VERB Framework: Published Evidence of Original Methodology, Olena Zaitseva

preprint posted on 2025-05-10

Olena Zaitseva

Manipulated Scenarios (IJA Material)

journal contribution posted on 2025-05-05

Jaemin Kim

Maniuplated Eight Scenarios-Based Stimuli (The Gluckschmerz Effect of Ad Sponsorship in Displeasing Sports Replays: IJA Review) - Anonymized Version

journal contribution posted on 2025-05-05

Jaemin Kim

The State of Social Media in Canada 2025

preprint posted on 2025-05-04

The Effect of External Debt Burden On The Economy of A Nation: A Case Study of The Nigerian Economy

dataset posted on 2025-04-30

Olubunmi Titilayo Muraina

v1.0.1-短期間における連続的301リダイレクトがGoogle検索インデックス更新に与える遅延効果とその代替手法としての404エラーページ活用に関する事例研究

preprint posted on 2025-04-30

Carbon Neutral Certification – A Qualitative Study of Antecedents and Communication Strategies

thesis posted on 2025-04-29 in Monash University

Stephan Modest

DATASET

Facial Emotion Recognition Datasets for YOLOv8 Annotation

dataset posted on 2025-04-29 in University of Salford

Ali Alameer

The impact of Social Media Marketing on SMEs: A Case Study of Nigeria.

thesis posted on 2025-04-27

Olubunmi Titilayo Muraina

The impact of Social Media Marketing on SMEs: A Case Study of Nigeria

thesis posted on 2025-04-27

Olubunmi Titilayo Muraina

Appendix I: Advertisement Categories and Financial-Themed Video Ads Transcription

journal contribution posted on 2025-04-25

Figure 1. Socioeconomic status distribution by ad selection across categories

figure posted on 2025-04-25

Figure 2. Socioeconomic status distribution by selection of financial-themed ads

figure posted on 2025-04-25

Figure 3. Summary of results: types of ads and their correlation with gender and socioeconomic level

figure posted on 2025-04-25

3months

27days

FILES UNDER EMBARGO

Consumer based brand equity: social network analysis

dataset posted on 2025-04-20

Cevat Sercan OZER

The AAAA Marketing Framework

book posted on 2025-04-17

PINGNAGAN PRANAVAM

Maniuplated Scenarios (IJA Material).pdf

journal contribution posted on 2025-04-16

Jaemin Kim

<b>Building Effective Branding Strategies. From Foundational </b><b>Elements to Market Success</b>

Building Effective Branding Strategies. From Foundational Elements to Market Success

preprint posted on 2025-04-15

Fernando Barrenechea

DATASET

Dataset - Investigating the Effect of Parasocial Relationship and Interpersonal Communication on the Mental Health of Digital Fandom

dataset posted on 2025-04-15

Nopriadi Saputra

Market Positioning and Adaptation to Consumer Demands: Taking BMW MINI Cooper and Volkswagen Beetle in the Early 21st Century as Examples

thesis posted on 2025-04-14

XIAOFENG LIU

Adapting to New Realities: Tourist Behaviour Evolution in Post-Pandemic Context

thesis posted on 2025-04-11 in Monash University

Hooi Ming Lua

DATASET

Beyond the screen: How immersive experience drives connectedness, happiness, and In-Situ visits

dataset posted on 2025-03-28

DATASET

Investigating Brand Hate Escalation^{A Dual SEM-PLS and Necessary Condition Analysis Approach}

dataset posted on 2025-03-27

MOHAMED ASSOUD

DATASET

When Does “Assistant Heuristic” Work? Examining the Effect of AI Job Titles in Tasks with Varying Criticalities on the Use of Conversational AI-Based Services

dataset posted on 2025-03-27

MEHMET YANIT

DATASET

Raw Data.csv

dataset posted on 2025-03-21

Miftahul Rozaq

Marketing

RESPONS PENGUNJUNG IMMERSIFA DI MUSEUM WAYANG

MARKETING MENEJMENTI VOSITALARIDAN SAMARALI FOYDALANISH ORQALI RAQOBAT USTUNLIGINI TA’MINLASH

BIZNES SAMARADORLIGINI MARKETINGDAN FOYDALANIB YANADA OSHIRISHNING ASOSIY YO‘NALISHLARI

BIZNES SAMARADORLIGINI MARKETINGDAN FOYDALANIB YANADA OSHIRISHNING ASOSIY YO‘NALISHLARI

The Impact of Electronic Word-of-Mouth (eWOM) on Consumers’ Purchase Intention for Electronic Products in Tehran

MARKETING, COMUNICAZIONE, SEMIOTICA. STRATEGIE ENUNCIATIVE DELLA COMPLICITÀ

Building Impact Stories: An Inspirational Guide for Communicators

Green Cosmetics in the Digital Age: Can Trust Beat Online Fake News?

Zena Zwayyed - Building Brands That Feel Human- Strategies for Authentic Corporate and Personal Branding.pdf

Estrategias digitales para fortalecer la imagen de marca y la intención de compra: Un análisis basado en el Social Media Marketing

Resumen de artículos clasificados por categorías

Australian Gen Z Perception towards Green Marketing of Sustainable Fashion

data set the creative process of brand films.pdf

online supplementary material for the paper The Lonely Mind: Unraveling Consumer Reactions to Advertisements for Ordinary and Extraordinary Experiences

Listado de proveedores y contactos (2024)

BRAND IS A VERB Framework: Published Evidence of Original Methodology, Olena Zaitseva

Manipulated Scenarios (IJA Material)

Maniuplated Eight Scenarios-Based Stimuli (The Gluckschmerz Effect of Ad Sponsorship in Displeasing Sports Replays: IJA Review) - Anonymized Version

The State of Social Media in Canada 2025

The Effect of External Debt Burden On The Economy of A Nation: A Case Study of The Nigerian Economy

v1.0.1-短期間における連続的301リダイレクトがGoogle検索インデックス更新に与える遅延効果とその代替手法としての404エラーページ活用に関する事例研究

Carbon Neutral Certification – A Qualitative Study of Antecedents and Communication Strategies

Facial Emotion Recognition Datasets for YOLOv8 Annotation

The impact of Social Media Marketing on SMEs: A Case Study of Nigeria.

The impact of Social Media Marketing on SMEs: A Case Study of Nigeria

Appendix I: Advertisement Categories and Financial-Themed Video Ads Transcription

Figure 1. Socioeconomic status distribution by ad selection across categories

Figure 2. Socioeconomic status distribution by selection of financial-themed ads

Figure 3. Summary of results: types of ads and their correlation with gender and socioeconomic level

Consumer based brand equity: social network analysis

The AAAA Marketing Framework

Maniuplated Scenarios (IJA Material).pdf

Building Effective Branding Strategies. From Foundational Elements to Market Success

Dataset - Investigating the Effect of Parasocial Relationship and Interpersonal Communication on the Mental Health of Digital Fandom

Market Positioning and Adaptation to Consumer Demands: Taking BMW MINI Cooper and Volkswagen Beetle in the Early 21st Century as Examples

Adapting to New Realities: Tourist Behaviour Evolution in Post-Pandemic Context

Beyond the screen: How immersive experience drives connectedness, happiness, and In-Situ visits

Investigating Brand Hate EscalationA Dual SEM-PLS and Necessary Condition Analysis Approach

When Does “Assistant Heuristic” Work? Examining the Effect of AI Job Titles in Tasks with Varying Criticalities on the Use of Conversational AI-Based Services

Raw Data.csv

Investigating Brand Hate Escalation^{A Dual SEM-PLS and Necessary Condition Analysis Approach}