Fernando Barrenechea
Global Business and Branding Strategist | Academic in Brand Transformation (Strategy; Strategy, management and organisational behaviour not elsewhere classified; Marketing; Forensic intelligence)
Madrid, Spain
Experienced professional with a career spanning over three decades, contributing to the growth of businesses across various countries, industries, and roles. Throughout his career, Fernando has played a pivotal role in developing strategies for over 100 brands in more than 20 countries, working in consulting and management positions across diverse sectors, including finance, entertainment, technology, and marketing and communication services.
Fernando boasts a robust academic record and holds numerous certifications and degrees from prestigious institutions. His credentials include a Certificate in Innovation and Entrepreneurship from Stanford University, a Management Development Program (PDD) from IESE, a Certificate in Journalism from New York University, a Diploma in Marketing Management from the London School of Economics, and an Executive MBA from Instituto de Empresa. He also holds a degree in Economics and Business Administration from Universidad Autónoma de Madrid and is currently pursuing a Ph.D. in Economics and Business at the same institution, affiliated with the Department of Finance and Business Research.
He has held prominent positions in business consulting, asset management, branding, and marketing, collaborating with leading organizations as well as startups. His expertise spans high-impact project management, corporate strategies, brand development, and the creation of sustainable and profitable business plans.
Fernando has also served as a professor and lecturer at multiple prestigious institutions, delivering courses on marketing, branding, and business management at both national and international universities. Currently, he is an Associate Professor at Universidad Europea de Madrid.
Known for integrating insights from anthropology, psychology, and finance into his business and branding strategies, Fernando’s commitment to innovation and challenging conventional wisdom has established him as a leader in his field. His contributions have significantly impacted both the professional and academic spheres.