Consumer based brand equity: social network analysis

Name: Consumer based brand equity: social network analysis
Published: 2025-04-20T10:10:38+00:00
License: https://creativecommons.org/licenses/by/4.0/
Keywords: new media analysis

dataset

posted on 2025-04-20, 10:10 authored by Cevat Sercan OZERCevat Sercan OZER

The dataset includes data that was analyzed using the social network analysis method for the brands in the sample unit.

Consumer based brand equity: social network analysis

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