The AAAA Marketing Framework
The AAAA Marketing Framework is a comprehensive, psychology‑driven model that guides practitioners through every stage of the customer journey—from first discovery to lasting loyalty. Grounded in established theories of cognition, behavior, and persuasion (e.g., mere‑exposure, curiosity gap, social proof, habit loops), this blueprint breaks marketing into four distinct phases:
- Awareness
• Objective: Secure mental real estate in a crowded landscape
• Tactics: High‑impact visuals, ambient campaigns, programmatic reach
• Metrics: Impressions, unaided recall - Alertness
• Objective: Spark genuine curiosity and engagement
• Tactics: Interactive quizzes, teaser content, problem‑solution narratives
• Metrics: Engagement rate, time on content - Acceptance
• Objective: Convert interest into trial or purchase
• Tactics: Free samples, frictionless onboarding, social‑proof testimonials
• Metrics: Conversion rate, cost‑per‑acquisition - Addiction
• Objective: Forge habits and brand advocacy
• Tactics: Loyalty programs, variable‑reward systems, community building
• Metrics: Repeat purchase rate, Net Promoter Score
Beyond phase‑by‑phase guidance, this document offers:
- Theoretical foundations & literature references for academic rigor
- Integrated campaign planning and cross‑phase execution checklists
- Measurement & optimization frameworks, including attribution models and cohort analysis
- Implementation guidelines for governance, versioning, and training
- Real‑world examples to illustrate each phase in action
Intended users:
– Marketing strategists, campaign managers, and growth teams
– Business school researchers and thesis students
– Startups and product teams seeking a repeatable, behavior‑driven playbook
License: Creative Commons Attribution‑NonCommercial 4.0 International (CC BY‑NC 4.0). Users are welcome to share, adapt, and apply this framework in non‑commercial contexts, provided they credit Pingnagan Pranavam as the original author.
