Prashant Mahajan
Registrar (Marketing management (incl. strategy and customer relations); Economics; Education; Higher education; Engineering; Psychology; Philosophy and religious studies)
India
Dr. Prashant Mahajan is a dynamic and accomplished professional with over two decades of experience in technical education, research, and academic administration. His career is marked by a steadfast commitment to excellence in higher education, underpinned by a proven track record of transformative leadership and impactful research.
Academic Leadership:
Dr. Mahajan has excelled in various leadership roles, most notably as the Registrar of Shirpur Education Society's R.C. Patel Institute of Technology. His accountable and visionary leadership has been instrumental in driving the institution’s growth, development, and academic success. His contributions have led to the establishment of new engineering and pharmacy colleges, ensuring strict adherence to regulatory norms, and playing a pivotal role in their expansion.
Research Excellence:
With a Ph.D. focused on the Growth & Development of Technical Education, Dr. Mahajan has actively engaged in research, publishing numerous papers in reputable journals. His research explores the dynamic intersections of engineering education, higher education marketing, and the influence of external factors such as the COVID-19 pandemic on student decision-making and enrollment trends. His work aims to enhance the effectiveness, sustainability, and evolution of technical education through comprehensive marketing strategies, service delivery innovations, and institutional adaptations. Dr. Mahajan’s studies have provided valuable insights into how the pandemic has reshaped college choice behaviors, the role of societal influences on enrollments, and the challenges and opportunities of promoting gender diversity in engineering, particularly in India.
Institutional Growth and Quality Assurance:
Dr. Mahajan’s support in institutional growth is complemented by his unwavering commitment to quality assurance. Under his guidance, institutions have achieved accreditation and high rankings, reflecting his dedication to maintaining academic excellence. His strategic approach has also led to innovative marketing initiatives, significantly boosting visibility and enrollment rates.
Pandemic Response:
During the COVID-19 pandemic, Dr. Mahajan demonstrated exemplary leadership by prioritizing the safety of students and staff. His proactive measures in adapting educational processes to the new normal and his leadership in promoting vaccination drives have been commendable.
Awards and Honors:
Dr. Mahajan’s contributions have been recognized with numerous prestigious awards, including the 'Best Academic Administrator of 2022' and the 'Top Researcher in Engineering Education Award 2022.' Recently, he was honored with the "New Code of Education 2022 Award" by Wheebox, India, for his impactful study on 'Digital Enablers' in education.
Professional Associations and Continuous Learning:
Dr. Mahajan is an active member of professional organizations such as IEEE, the International Association of Engineers (IAE), and the Academy of Management (AOM). His commitment to lifelong learning is reflected in the extensive certifications and training he has completed, demonstrating his dedication to continuous professional development.
Vision for the Future:
Dr. Prashant Mahajan’s professional outlook is centered on continued growth, innovation, and excellence in technical education. His vision includes further enhancing academic standards, fostering a robust research culture, and strengthening ties with industry and academia globally.
Dr. Mahajan embodies a unique blend of academic leadership, research expertise, and administrative acumen. His vision and achievements position him as a significant influencer in the field of technical education, with the potential to drive meaningful contributions in the years to come.
Publications
- https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2928463
- https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2927338
- https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2919207
- https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2919185
- https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2919205
- https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2919184
- https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2919183
- https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2919202
- https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2919201
- https://papers.ssrn.com/sol3/papers.cfm?abstract_id=2919199
- Making it normal for ‘new’ enrollments: effect of institutional and pandemic influence on selecting engineering institutions under the COVID-19 pandemic situation
- Engineering a woman: Marketing opportunities and challenges
- ONLY EDUCATION IS NOT ENOUGH: A NECESSITY OF ALL-INCLUSIVE SERVICES FOR TECHNICAL EDUCATION.
- Downcast Enrollments: A Desperate Need of Holistic Marketing for Technical Education
- Manage-men-t of People Mix: An Essential criteria for Technical Education
- Engineering a Woman: Marketing Opportunities and Challenges in India
- Approach to Employability Skills in Technical Education & its impact on satisfaction of selecting an Institute.
- Promoting an Institute: An essential obligation for Technical Education Evolution
- Encouraging Enrolments by People’s Influence; A desperate need for Technical Education Evolution
- By The People For The People: People’s Influence On Students In Selecting Technical Educational Institute
- ARE THE SERVICES DELIVERED EMPLOYABLE? A SCENARIO OF TECHNICAL EDUCATION IN RURAL INDIA
- Appealing diversified enrollments: A holistic promotion mix for Technical Education
- e-Promotion: A Revolution In Technical Education Evolution
- Engineering a Woman: Marketing Opportunities and Challenges [Amperes: Current Affairs from Around the World]
- Incorporating 11 p?s of service marketing mix and its impact on the development of technical education
- Incorporating 11 P’s of service marketing mix and its impact on the development of technical education
- Errata: Engineering a woman: Marketing opportunities and challenges (IEEE Women in Engineering Magazine (2018) 13, 1 (7-7) DOI: 10.1109/MWIE.2018.2866896)
- Service marketing mix as input and output of higher and technical education: A measurement model based on students’ perceived experience
- ‘College choice’ under the COVID-19 pandemic: Sustainability of engineering campuses for future enrollments
- Co-creating academic career self-efficacy: exploring academic career segments, mediating and moderating influences in engineering education trajectory
- Influence of People Mix in Selecting Institute of Technical Education
- Co-creating academic careerself-efficacy: exploring academiccareer segments, mediating andmoderating influences inengineering education trajectory
- Co-creating academic careerself-efficacy: exploring academiccareer segments, mediating andmoderating influences inengineering education trajectory
- Artificial Intelligence in Higher Education
- What is Ethical: AIHED Driving Humans or Human-Driven AIHED? A Conceptual Framework enabling the ‘Ethos’ of AI-driven Higher Education
- Beyond Biology: AI as Family and the Future of Human Bonds and Relationships
- AI–Family Integration Index (AFII): Benchmarking a New Global Readiness for AI as Family : Emotional Intelligence, Caregiving Ethics, and the Future of Human Relationships and Bonds
- AI–Family Integration Index (AFII)
- AI–Family Integration Index (AFII)
- Appealing diversified enrollments: A Holistic Marketing and Promotion Mix for Technical Education
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Co-workers & collaborators
- SG
Suresh Golahit