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DATASET

Conjunto de datos: El SEO como estrategia y su efectividad en el posicionamiento de las marcas minoristas en el Perú.

dataset posted on 2025-05-06

Вплив емоційного вигорання на здатність маркетолога до клієнтоорієнтованої діяльності: роль самоактуалізації

journal contribution posted on 2025-05-02

Anastasiia Zadorozhna

JOURNAL CONTRIBUTION

Service encounter and value co-creation in fundraising activities at the NPO sector

journal contribution posted on 2025-04-29 in CQUniversity

The impact of Social Media Marketing on SMEs: A Case Study of Nigeria

thesis posted on 2025-04-27

Olubunmi Titilayo Muraina

Decision to adopt neuromarketing techniques for sustainable product marketing: A fuzzy decision-making approach

journal contribution posted on 2025-04-22 in CQUniversity

JOURNAL CONTRIBUTION

Considerations regarding donation and value co-creation in times of COVID-19 pandemic

journal contribution posted on 2025-04-22 in CQUniversity

DATASET

Data Supporting for Research "AI Chatbots in E-Commerce: Enhancing Customer Engagement, Satisfaction and Loyalty"

dataset posted on 2025-04-21

Riri Vebrianti

The Role of Data Analysis in Marketing Decisions

preprint posted on 2025-04-18

KARAN SAXENA

<b>Building Effective Branding Strategies. From Foundational </b><b>Elements to Market Success</b>

Building Effective Branding Strategies. From Foundational Elements to Market Success

preprint posted on 2025-04-15

Fernando Barrenechea

“Impact of Delivery Charges on Consumer Purchase Decisions”

preprint posted on 2025-04-07

KARAN SAXENA

DATASET

CR-CE-CL-data set

dataset posted on 2025-03-28

Mesfin Abebe

DATASET

A tutorial and analysis on the assimilation of Artificial Intelligence in small online marketing companies.

dataset posted on 2025-03-20

The Cognitive Asymmetry of Price Perception: Unraveling the Psychological and Neuromarketing Dynamics of 99-Pricing in Consumer Behavior

preprint posted on 2025-03-19

KARAN SAXENA

تكتيكات التسويق الإلكتروني كمقاربة لبناء ملاءمة إستراتيجية متكاملة في منظمات الأعمال الخدمية: تصور مقترح

journal contribution posted on 2025-03-10

soufyane kheloufi

"The Role of AI in Modern Marketing Management"

preprint posted on 2025-03-07

KARAN SAXENA

Permanent

FILES UNDER EMBARGO

Consumer Green Behaviour – An Account from Evolutionary Psychology Perspective

thesis posted on 2025-03-02 in Monash University

Yee Qin Lee

Understanding the Dynamics of Spillover Effects of a Focal-brand Crisis on Non-focal Brands and Their Organizational Resilience Building

thesis posted on 2025-02-17 in Macquarie University

Junliang Liu

DATASET

SPSS RESULT-SEM- CSR-CE-CR-CL.sav

dataset posted on 2025-02-09

Mesfin Abebe

<b>تكتيكات التسويق الإلكتروني </b><b>(7T's)</b><b>: مقاربة </b><b>التسويق المعاصر</b>

تكتيكات التسويق الإلكتروني (7T's): مقاربة التسويق المعاصر

conference contribution posted on 2025-02-06

soufyane kheloufi

DATASET

Naveenkumar Asia pacific journal of tourism research.xlsx

dataset posted on 2025-02-06

DATASET

Exploring Mobile Application User Experience Through Topic Modeling: Corpus (SalesForce online reviews)

dataset posted on 2025-01-29

Olivera Grljevic

dinesh project.docx

book posted on 2025-01-29

Dineshkumar Balasubramaniam

Navigating Tradition and Modernity: Ralph Lauren's Brand Strategy in the Global Market

preprint posted on 2025-01-26

Fernando Barrenechea

The Universal Profit Equation: With a Focus on Consumer Goods

preprint posted on 2025-01-23

Staffan Canback

ONLINE RESOURCE

Time Travel in America

online resource posted on 2025-01-13

Staffan Canback

DATASET

Data set for the research entitled "Impact of Mobile Customer Relationship Management on Customer Loyalty and Purchase Preferences: A Longitudinal Study of Gloria Jean’s Coffees, Türkiye"

dataset posted on 2025-01-09

Brand, Loyalty & Technology’s Impact on Buying Television!

dataset posted on 2024-12-11

Dr. Ravi Kiran Luthra

Neuromarketing, Big Data e IA: La Ciencia Detrás del Deseo de Compra | Neuromarketing, Big Data, and AI: The Science Behind the Desire to Buy.

journal contribution posted on 2024-12-01

Jairo Alexander Cayancela Sánchez

The Role of Doctoral Studies in Shaping Modern Business Administration

journal contribution posted on 2024-11-11

EDS European Doctoral School

Driving EU Competitiveness Through University-industry Partnerships

journal contribution posted on 2024-11-11

EDS European Doctoral School

The Future of Leadership: How Doctoral Studies Drive Innovation in Business and Management

journal contribution posted on 2024-11-11

EDS European Doctoral School

Consumers responses and determinants, Details of the reviewed studies, List of theoretical foundations and Methodologies cited in reviewed studies.

dataset posted on 2024-11-07

AILIN TAN

PRISMA checklist

dataset posted on 2024-11-07

AILIN TAN

Flow of PRISMA.jpg

figure posted on 2024-11-07

AILIN TAN

Interactive Marketing: A Systematic Review and Research Agenda

online resource posted on 2024-11-04

CBSM Problem Solution Whitepaper.pdf

journal contribution posted on 2024-11-01

Daniel Oskooei

Factors Influencing Consumer Buying Behavior Towards Online Shopping in Sultanate of Oman

thesis posted on 2024-10-26

Sajjad Hussain

Dataset of Digital Marketing Strategy in a Digital Marketing Agency Startup

dataset posted on 2024-10-24

Dataset of Entrepreneurial Marketing Strategy Development for Market Penetration in The Soap and Detergent Startup

dataset posted on 2024-10-23

Customer Relationship Management (CRM) Systems and their Impact on SMEs Performance: A Systematic Review

preprint posted on 2024-10-22