CR-CE-CL-data set

The study titled "Effect of Corporate Reputation (CR) on customer loyalty with the mediating role of customer engagement: Evidence from Ethiopian Banking Sector" aims to investigate the relationship between CR building blocks, customer engagement, and customer loyalty within the context of commercial banks in Ethiopia. The research is predominantly explanatory in nature, seeking to understand how CR impact customer loyalty through the mediating role of customer engagement.

Data for this study was collected using a structured questionnaire as the data collection instrument. The respondents involved in the study were customers of commercial banks in Ethiopia, with a total sample size of 770 individuals. Purposive sampling techniques were employed to select respondents who have direct experience with the services provided by commercial banks.

The analysis of the data was conducted using the AMOS structural equation model in conjunction with SPSS software to test and evaluate the hypotheses formulated in the study. The data description includes detailed information on the demographic characteristics of the respondents, allowing for a comprehensive understanding of the sample profile.

Furthermore, the data collected encompasses various dimensions related to CR initiatives, including relationship marketing, corporate social responsibility, corporate capability, and product attribute aspects. Additionally, customer engagement and customer loyalty related data are included to assess the impact of CR on customer loyalty through the mediating role of customer engagement. This comprehensive dataset provides valuable insights into the relationships between CR constructs, customer engagement, and customer loyalty in the context of commercial banks in Ethiopia.