2022_MPAS_Workshop_Boehm.pptx (36.52 MB)

Workshop: Establishing a brand online

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posted on 2022-09-26, 06:08 authored by Ulrike BoehmUlrike Boehm

The workshop "Establishing a brand online" was given online and onsite during the “7th Max Planck Symposium for Alumni and Early Career Researchers” at the Harnack-Haus in Berlin, Germany, on September 26 & 27, 2022.

During the presentation, I gave the students an overview of the importance of personal branding and how to go about it. 

Abstract: Can a recruiter quickly find your latest scientific breakthroughs online? Are you even in charge of your digital twin at all? How can you effectively shape your online presence to be noticed and land your dream job? During my workshop, “Establishing a brand online,” I will share tips and tricks with Max Planck Society alumni and early career researchers for networking and job hunting in our digitalized world by creating a brand online. You will learn more about the main benefits of having an online brand, which tools and platforms you can use to get started, and what you need to keep in mind to do it as efficiently as possible to land your dream job.  

References to all used figures and videos are given. 

Please feel free to contact me in case of questions.

 You can find the video of the shorter focus talk presentation here: 


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