Exploring Different Tactics to Increase Research Visibility and Impact

Research visibility and impact are major metrics of scholarly attainment, and measures of success within the academic field. One of the key ways to increase research visibility and impact is to expose the research output to the widest possible audience. Publishing a high-quality paper in a scientific journal is only half the way to receiving citations in the future. The rest of the journey is advertising and disseminating the publications by using the proper “Research Tools”. Citations on an article strongly depend on the visibility, rather than the merit of the article. Dissemination and archiving of an article is an essential phase of the publication life cycle. Effective use of these “Research Tools”, which will be elaborated on in this webinar, can result in increased visibility and, thus, improve the paper citations, sequentially research impact, and university ranking. In this webinar, Dr. Nader Ale Ebrahim discusses several tactics that could be used to increase research visibility and impact, including academic search engine optimization, open-access publishing, collaboration and networking, social media, and citation tracking. He believes that utilizing this webinar as a platform can help researchers, particularly early career researchers, by improving their knowledge and understanding of effective dissemination of “Research Tools”.