sj-pdf-1-mrj-10.1177_00222437211042013 - Supplemental material for Consumer Behavior in the Online
Classroom: Using Video Analytics
and Machine Learning to Understand the Consumption of Video Courseware
posted on 2021-11-16, 13:07authored byMi Zhou, George H. Chen, Pedro Ferreira, Michael D. Smith
Supplemental material, sj-pdf-1-mrj-10.1177_00222437211042013 for Consumer Behavior in the Online
Classroom: Using Video Analytics
and Machine Learning to Understand the Consumption of Video Courseware by Mi Zhou, George H. Chen, Pedro Ferreira and Michael D. Smith in Journal of Marketing Research