sj-pdf-1-mrj-10.1177_00222437211042013 - Supplemental material for Consumer Behavior in the Online 
Classroom: Using Video Analytics 
and Machine Learning to Understand the Consumption of Video Courseware

Zhou, Mi; Chen, George H.; Ferreira, Pedro; Smith, Michael D.

doi:10.25384/SAGE.17025802.v1

sj-pdf-1-mrj-10.1177_00222437211042013.pdf (817.21 kB)

sj-pdf-1-mrj-10.1177_00222437211042013 - Supplemental material for Consumer Behavior in the Online Classroom: Using Video Analytics and Machine Learning to Understand the Consumption of Video Courseware

journal contribution

posted on 2021-11-16, 13:07 authored by Mi Zhou, George H. Chen, Pedro Ferreira, Michael D. Smith

Supplemental material, sj-pdf-1-mrj-10.1177_00222437211042013 for Consumer Behavior in the Online Classroom: Using Video Analytics and Machine Learning to Understand the Consumption of Video Courseware by Mi Zhou, George H. Chen, Pedro Ferreira and Michael D. Smith in Journal of Marketing Research