Social Media Usage and Performance of Start-ups

Bruce, Emmanuel; Shurong, Zhao; Adu Sarfo, Philip; Ekow Baidoo, Bernard

doi:10.6084/m9.figshare.26296315.v1

Social Media Usage and Performance of Start-ups

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posted on 2024-07-13, 09:59 authored by Emmanuel BruceEmmanuel Bruce, Zhao Shurong, Philip Adu SarfoPhilip Adu Sarfo, Bernard Ekow Baidoo

This research focus on the effect of social media usage and start-up performance. Data was collected from 450 start-ups operated in Ghana and study outcome revealed positive and significant effect of social media usage on start-ups performance

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Social media usage Brand Image Start ups Ghana

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CC BY 4.0

Social Media Usage and Performance of Start-ups

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