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Emmanuel Bruce

0000-0002-7811-0264

Researcher (Commerce, management, tourism and services; Economics; Information and computing sciences)

China

Bruce Emmanuel is a Doctoral researcher at the University of Electronic Science and Technology of China, Chengu-China, School of Management and Economics. His main research areas are on SMEs development, Social media Analysis, Service Marketing among others. The results of his research have been published in peer-reviewed scientific journals around the globe.

Publications

  • Social Media Usage and SME Firms’ Sustainability: An Introspective Analysis from Ghana
  • The Effect of Digital Marketing Adoption on SMEs Sustainable Growth: Empirical Evidence from Ghana
  • https://doi.org/10.1371/journal. pone.0293957
  • https://www.tandfonline.com/doi/abs/10.1080/23311975.2023.2173859
  • https://www.scirp.org/journal/paperinformation?paperid=115749
  • https://www.tandfonline.com/doi/full/10.1080/23311975.2023.2183573
  • https://www.mdpi.com/2071-1050/14/3/1378
  • https://www.tandfonline.com/doi/abs/10.1080/23311886.2024.2302217

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