Beyond making the findings discoverable and accessible to non-academics, what else can be done to broaden the cultural legacy of digital research projects when they are finished? How might the afterlives of digital research be experienced, how, by whom and for what purpose? How might digital data get immersive, fuel people’s imaginations, shape identities, right wrongs? Erinma will illustrate some of the creative ways that staff, students and the public can get involved in bringing scientific research data to life through virtual reality experiences, live performance and citizen science.