A consumer *value* theory of innovation in 3G mobile phones: a grounded theory approach

2017-12-01T05:13:14Z (GMT) by Richard Ferrers
<p>PhD Thesis. University of Queensland Business School. Main data: 26 consumer interviews, 10 telecom analyst interviews, web documents, 3G mobile phone brochures. Methodology: Grounded theory. Research Question: How do consumers understand value in 3G mobile phones?</p> <p>Abstract inc.: In this thesis, I examine how mobile phone consumers understand and experience value in 3G mobile phones, from the perspective of innovation theory.</p><p>Update: 1.12.17 Added hi-res pdf of Value Model, App 14, p.A36.</p><p>Update: 3.2.17 Added jpg of Value Model, Appendix 14, p.A36.</p><p><br></p><p>Update: 22.8.18 - add links</p><p>See link to visual summary of Value (inc 12 Value Dimensions) - poster at DOI: <a href="https://doi.org/10.6084/m9.figshare.1399227.v2">https://doi.org/10.6084/m9.figshare.1399227.v2</a> (link below)</p><p><br></p><p>See list of consumer value types (N=80) found in smartphones at DOI: <a href="https://doi.org/10.6084/m9.figshare.1205097.v1">https://doi.org/10.6084/m9.figshare.1205097.v1</a> (link below)</p>