Appendix_Product Roadmapping Processes for an Uncertain Market Environment A Grey Literature Review.pdf (79.71 kB)
Appendix Product Roadmapping Processes for an Uncertain Market Environment: A Grey Literature Review
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modified on 2020-11-23, 13:47 Context: Currently,
most companies apply approaches for product roadmapping that are based on the
assumption that the future is highly predicable. However, nowadays companies
are facing the challenge of increasing market dynamics, rapidly evolving
technologies, and shifting user expectations. Together with the adaption of
lean and agile practices it makes it increasingly difficult to plan and predict
upfront which products, services or features will satisfy the needs of the
customers. Therefore, they are struggling with their ability to provide product
roadmaps that fit into dynamic and uncertain market environments and that can
be used together with lean and agile software development practices. Objective:
To gain a better understanding of modern product roadmapping processes,
this paper aims to identify suitable processes for the creation and evolution
of product roadmaps in dynamic and uncertain market environments. Method:
We performed a Grey Literature Review (GLR) according to the guidelines from
Garousi et al. Results: 32 approaches to product roadmapping were
identified. Typical characteristics of these processes are
the strong connection between the product roadmap and the product vision, an
emphasis on stakeholder alignment, the definition of business and customer
goals as part of the roadmapping process, a high degree of flexibility with
respect to reaching these goals, and the inclusion of validation activities in
the roadmapping process. An overall goal of nearly all approaches is to avoid
waste by early reducing development and business risks. Besides the list of the
32 approaches, four representative roadmapping processes are described in
detail.