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Agencies as Agents of Change: Considering Social Responsibility in the Advertising Curriculum

Posted on 2018-11-15 - 12:00

We were honored to be selected as participants in this year’s ANA Educational Foundation (AEF) Visiting Professor Program (VPP), which gave us a chance to see firsthand the inner workings of this ever-changing industry. Through AEF’s VPP Immersion Program, we spent a week with a team of 30 professors visiting eight agencies and internal advertising departments in New York City (NYC). Ten of the professors also stayed an extra week at individual advertising agencies to take part in week-long, deep-dive VPP Fellowships.

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