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Building Effective Social Media Strategies for Business: A Systematic Review

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posted on 2024-10-08, 07:23 authored by Asanda Magoda, Joel ChiworekaJoel Chiworeka, Thembinkosi Trevor GumedeThembinkosi Trevor Gumede, Dr Bonginkosi Thango (Y2-rated Researcher)Dr Bonginkosi Thango (Y2-rated Researcher)

This study explores the development of effective social media strategies for businesses, with a focus on how small and medium‐sized enterprises (SMEs) can utilize these strategies to increase revenue and maintain growth.

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    Keywords

    Social media strategiescustomer engagementsystematic reviewSMEs

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    CC BY 4.0

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