Woolley et al Chair Report Poster WITH QR code DIA Global Ann Mtg 2020_UPDATED.pdf (417.35 kB)
Download fileWhat pharmaceutical company leaders say and what patient leaders think
Words CAN matter. This research indicates that pharmaceutical company leaders (eg, Board Chairs and CEOs) could help drive a patient-focused culture by enhancing the frequency and context of their use of the word 'patient' in their Annual Reports.
This quantitative and qualitative research has also identified a potential new metric for assessing the patient focus of a pharmaceutical company. This metric is relatively quick and easy to calculate, non-tokenistic, low cost, transparent and reproducible.
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