What pharmaceutical company leaders say and what patient leaders think
posterposted on 01.09.2020, 00:43 by Karen WoolleyKaren Woolley
Words CAN matter. This research indicates that pharmaceutical company leaders (eg, Board Chairs and CEOs) could help drive a patient-focused culture by enhancing the frequency and context of their use of the word 'patient' in their Annual Reports.
This quantitative and qualitative research has also identified a potential new metric for assessing the patient focus of a pharmaceutical company. This metric is relatively quick and easy to calculate, non-tokenistic, low cost, transparent and reproducible.
Access smart poster version with audio summaries here: http://eposter.posterlab.info/dia2020/