Miller and Cupchik - 2014 - Do Earthlings go online for different reasons.pdf (1.67 MB)

Do Earthlings go online for different reasons

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posted on 2016-06-10, 14:34 authored by Ian D. MillerIan D. Miller, Gerald C. Cupchik
Do all humans use the Internet for the same reasons? Motivations for Internet engagement were assessed in 5 countries: Canada, Greece, Spain, United States, and China. The resulting 4 factors are stable between countries, but mean levels vary. Each country’s 4-factor “signature” is rendered like a flower using a novel radial visualization method.