Miller and Cupchik - 2014 - Do Earthlings go online for different reasons.pdf (1.67 MB)
Download fileDo Earthlings go online for different reasons
Do all humans use the Internet for the same reasons? Motivations for Internet engagement were assessed in 5 countries: Canada, Greece, Spain, United States, and China. The resulting 4 factors are stable between countries, but mean levels vary. Each country’s 4-factor “signature” is rendered like a flower using a novel radial visualization method.