Do Earthlings go online for different reasons
posterposted on 10.06.2016, 14:34 authored by Ian D. MillerIan D. Miller, Gerald C. Cupchik
Do all humans use the Internet for the same reasons? Motivations for Internet engagement were assessed in 5 countries: Canada, Greece, Spain, United States, and China. The resulting 4 factors are stable between countries, but mean levels vary. Each country’s 4-factor “signature” is rendered like a flower using a novel radial visualization method.