Julio_Cesar_Lemes_de_Castro_-_Sob_o_signo_de_Narciso.pdf (5.95 MB)
Sob o signo de Narciso: identidade na sociedade de consumo e no ciberespaço (Under the sign of Narcissus: identity in consumer society and cyberspace)
Version 2 2020-09-11, 11:42
Version 1 2016-08-06, 21:46
journal contribution
posted on 2020-09-11, 11:42 authored by Julio Cesar Lemes de CastroJulio Cesar Lemes de CastroThis work starts from some contemporary aspects of capitalism, the hegemony of consumption, the diversification of goods and the immateriality. These aspects are related to a change in the mechanisms of social reproduction: the replacement of discipline (Foucault) with control (Deleuze) and seduction (Baudrillard). This change, in turn, is associated to a new psychic economy, based upon the imperative of enjoyment and the resulting dissatisfaction (Lacan, Žižek), and characterized by the narcissism (Lasch). The article shows how the narcissism articulates itself, in a general way, to the construction of identity through image and market and, specifically, to the construction of identity through cyberspace. / Este trabalho parte de algumas facetas contemporâneas do capitalismo, a hegemonia do consumo, a diversificação das mercadorias e a imaterialidade. Elas são relacionadas com uma mudança nos mecanismos de reprodução social: a substituição da disciplina (Foucault) pelo controle (Deleuze) e pela sedução (Baudrillard). Tal mudança, por sua vez, é associada a uma nova economia psíquica, baseada no imperativo do gozo e na insatisfação daí resultante (Lacan, Žižek), e caracterizada pelo narcisismo (Lasch). O artigo mostra como o narcisismo se articula, de forma geral, com a construção da identidade pela mediação da imagem e do mercado e, especificamente, com a construção da identidade via ciberespaço.
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- Media studies
- Other psychology not elsewhere classified
- Communication studies
- Communication technology and digital media studies
- Communication and media studies not elsewhere classified
- Consumption and everyday life
- Cultural studies not elsewhere classified
- Cultural theory
- Digital heritage
- Poststructuralism
- Social change
- Sociology and social studies of science and technology
Keywords
capitalismconsumptionidentitynarcissismcyberspacecapitalismoconsumoidentidadenarcisismociberespaçoMedia StudiesPsychology not elsewhere classifiedCommunication StudiesCommunication Technology and Digital Media StudiesCommunication and Media Studies not elsewhere classifiedConsumption and Everyday LifeCultural Studies not elsewhere classifiedCultural TheoryDigital HumanitiesPoststructuralismSocial ChangeSociology and Social Studies of Science and Technology
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