The Academic Forum for the Study of Gambling (AFSG) broadly welcomes the long awaited white paper on gambling published by the UK government on 27th April, 2023 [1].The AFSG is a group of academic researchers in the UK dedicated to advancing the research needed to effectively prevent, reduce, and address gambling harm. The white paper addresses many concerns that have been expressed by those affected by gambling related harm, and in many areas is also based on the existing evidence. AFSG is keen to see evidence used appropriately to inform regulatory reform, and to ensure that relevant research continues to develop and be supported in ways which best lead to a greater understanding of, and reduction in, gambling related harm.