EMPIRICAL ANALYSIS OF ENTREPRENEURIAL ORIENTATION AND BUSINESS PREFERENCES OF UG STUDENTS IN INDIA

This paper is based on descriptive research on entrepreneurship positioning conducted among the Under

Graduate Students throughout the Madurai District. This study clarifies the Entrepreneurship initiatives amongst

UG Pupils in Madurai district, Tamilnadu, the area which observed a phenomenal increase in the number of Arts

Colleges in the recent years. The research, not just aids in understanding the preferences as well as ambitions of

administration pupils pertaining to entrepreneurship yet also explains the different elements preferring and

impeding entrepreneurship. Today's study reveals some fascinating trends concerning entrepreneurship which

are rather different from the offered body of expertise regarding entrepreneurship climate in the country. The

sample of 450 UG degree Students of various departments of selected arts and science college Institutes in the

Madurai District, Tamilnadu was chosen through stratified Random Sampling Technique. Data was collected

through pre-tested structured questionnaires. The findings for of the research study will assist the UG Colleges

and arts and also scientific research Institutes, Central Federal government, as well as others firms concerned in

formulating policies and also techniques to more boost the change in the pattern seen amongst the pupils and

also at the very same time, will aid the coming generations in making India a crucial pressure in the worldwide

economic situation.