Driving Engagement on Instagram-A Comparative Analysis of Amazon Prime and Disney+.pdf (442.09 kB)
Download file

Driving Engagement on Instagram: A Comparative Analysis of Amazon Prime and Disney+

Download (442.09 kB)
journal contribution
posted on 15.08.2021, 16:01 by Kazi Turin RahmanKazi Turin Rahman
How to Cite
Rahman, K. T. (2021). Driving Engagement on Instagram: A Comparative Analysis of Amazon Prime and Disney+. SEISENSE Business Review, 1(3), 1–11. https://doi.org/10.33215/sbr.v1i3.676

This paper dives into the engagement patterns exhibited on Instagram by two streaming heavyweights; Amazon Prime and Disney+. With ever-growing popularity among the younger generation, Instagram is vital for driving engagement in the social media ecosystem. Hence, it is crucial to understand what content posted by streaming services fosters engagement on this platform.

History

Usage metrics

Licence

Exports