Driving Engagement on Instagram: A Comparative Analysis of Amazon Prime and Disney+

Rahman, Kazi Turin

doi:10.6084/m9.figshare.15170340.v3

Driving Engagement on Instagram-A Comparative Analysis of Amazon Prime and Disney+.pdf (442.09 kB)

Driving Engagement on Instagram: A Comparative Analysis of Amazon Prime and Disney+

Version 3 2021-08-15, 16:01

Version 2 2021-08-15, 15:52

Version 1 2021-08-15, 15:46

journal contribution

posted on 2021-08-15, 16:01 authored by Kazi Turin RahmanKazi Turin Rahman

How to Cite

Rahman, K. T. (2021). Driving Engagement on Instagram: A Comparative Analysis of Amazon Prime and Disney+. SEISENSE Business Review, 1(3), 1–11. https://doi.org/10.33215/sbr.v1i3.676

This paper dives into the engagement patterns exhibited on Instagram by two streaming heavyweights; Amazon Prime and Disney+. With ever-growing popularity among the younger generation, Instagram is vital for driving engagement in the social media ecosystem. Hence, it is crucial to understand what content posted by streaming services fosters engagement on this platform.