Do Busy Consumers Prefer New Products? A Study on the Effect of Busy Mindset on the Evaluation of New Products

Cai, Yingying

doi:10.6084/m9.figshare.21982517.v2

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Do Busy Consumers Prefer New Products? A Study on the Effect of Busy Mindset on the Evaluation of New Products

Version 2 2023-01-31, 16:41

Version 1 2023-01-31, 14:55

journal contribution

posted on 2023-01-31, 16:41 authored by Yingying CaiYingying Cai

We conducted three experimental studies. Experiment 1 examined the effect of busy mindset on the evaluation of new products. Then in experiment 2, we further investigated the mediating role of self-efficacy. Experiment 3 explored the role of perceived economic mobility as the the boundary condition of the busy mindset on new product evaluation.