Creating ethics guidelines for artificial intelligence and big data analytics customers: The case of the consumer european insurance market

The research aims to provide a deep dive into the increasing ethical questions and contexts relating to the insurance industry’s sophisticated use of big data analytics, AI, and machine learning to sustain and develop its products and services. While the commercial opportunities are clear, there are questions of what costs the commercial benefits have in terms of how data are used and if the use leads to further tensions regarding privacy, surveillance, and profiling.