6. Parker.pdf (147.33 kB)
Capitalists in Space
journal contribution
posted on 2010-05-25, 12:48 authored by Martin ParkerFirst paragraph: On the 12th of June 2008, an advert for ‘Doritos’, a flavoured corn chip snack,
was broadcast from the EISCAT Space Centre in Svalbard, in the Arctic Ocean.
Doritos are manufactured by the Frito-Lay Company of Plano, Texas, which
is owned by PepsiCo Incorporated. In 2007, PepsiCo and its various subsidiaries
delivered an operating profit of $8,025 million on a turnover of $39,474 million.
The advert was aimed at a solar system 42 light years away orbiting the star 47
Ursae Majoris, in the constellation of the Plough. Dr Darren Wright, of the
School of Physics and Astronomy at the University of Leicester claimed that:
There could be potential commercial interest in enterprises like this. Imagine one day
that companies on Earth might wish to advertise to other planetary colonies within
our solar system – for example if man ever moves to colonise Mars! (Press Release
2008)
Imagine, one day . . .
History
Citation
Sociological Review, 2009, 57 (s1), pp. 83-97.Published in
Sociological ReviewPublisher
Blackwell Publishingissn
0038-0261Copyright date
2009Available date
2010-05-25Publisher DOI
Publisher version
http://onlinelibrary.wiley.com/doi/10.1111/j.1467-954X.2009.01818.x/abstractLanguage
enAdministrator link
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