BEYONDTHEINTERNATIONALISATIONOFHIGHEREDUCATION.ACASEOFAROMANIANMEDICALSCHOOLONTHEGERMANMEDICALEDUCATIONSERVICESMARKET.pdf (684.74 kB)
BEYOND THE INTERNATIONALISATION OF HIGHER EDUCATION. A CASE OF A ROMANIAN MEDICAL SCHOOL ON THE GERMAN MEDICAL EDUCATION SERVICES MARKET
The internationalization of higher education has been for the last decade a
priority both at the level of the EU and at national levels. However, complying with
organizational and institutional criteria is not enough to become visible to future students,
as most often they are not aware of the educational opportunities at national and
international level. Awareness can be improved by using media channels preponderantly
used by the would-be students and doing it non-intrusively, by ranking high on search
engine results pages (SERPs).
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- Marketing communications
- Comparative and cross-cultural education
- Other education not elsewhere classified
- Linguistics not elsewhere classified
- Media studies
- Teacher education and professional development of educators
- Globalisation and culture
- Other language, communication and culture not elsewhere classified
- Other European languages
- Translation and interpretation studies
Keywords
Higher Education InternationalisationInternationalization theoriesInternationalization of educationkeyword researchSEO translationmedical education marketMarketing CommunicationsComparative and Cross-Cultural EducationEducation not elsewhere classifiedLinguisticsMedia StudiesTeacher Education and Professional Development of EducatorsGlobalisation and CultureLanguage, Communication and Culture not elsewhere classifiedOther European LanguagesTranslation and Interpretation Studies
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