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Definition of Loss Aversion (LA) and Correlation Between Measures.

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posted on 2015-09-22, 04:04 authored by Sang Lee, Myung J. Lee, Byoung W. Kim, Jodi M. Gilman, John K. Kuster, Anne J. Blood, Camelia M. Kuhnen, Hans C. Breiter

(a) The local definition of LA focuses on the slopes of the value function on the either side of an inflection point between approach and avoidance (s+ and s- respectively), or gains and losses. Measures of s+ and s- are collected close to the origin (see green and purple boxes), where the scale of value will minimally bias assessments of risk. The slopes (b) s+ and (c) s- are schematized for two representative curves from one individual. (d) LA is computed by the absolute value of the ratio of s- to s+, and is summed over the 10% of the graph on either side of the origin or inflection point. LA from this graph is quite similar to that reported by Kahneman and Tversky [5,42]. (e) Correlation of LA from the anticipatory phase of the PT-based task and from the RPT-based task, showing a significant effect after correction for multiple comparisons.

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