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The Self-Assessment Manikin (SAM), adapted with permission from Bradley and Lang 1994 [6].

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posted on 2016-02-05, 19:50 authored by Alberto Betella, Paul F. M. J. Verschure

SAM is a pictorial tool designed in the eighties that measures pleasure (top), arousal (middle) and dominance (bottom) on a discrete scale. It is available in two main versions: paper-and-pencil (5-, 7-, 9-points) and computer program (20-points). Participants can rate their affective state by placing an X over or between any figure.