pone.0278937.g004.tif (255.12 kB)
GATE estimates of drugstore coupons.
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posted on 2023-01-11, 18:35 authored by Henrika Langen, Martin HuberGATE estimates of drugstore coupons with 95% confidence interval, denoted in monetary units.
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specific firm policiesrelatively high vslike marketing campaignsleverage marketing strategiescausal machine learninglow prior purchaseshigh prior purchasesnamely coupons applicableprior purchasesmarketing interventioncausal effectxlink ">use casestudy providesproduct categoriesg .,drugstore itemsdrugstore couponsdriven waydifferent typescustomer groupscoupon campaignbusiness analyticsaverage impactsalso investigate
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