Demographic characteristics of the survey participants.

The pie chart on the left indicates the geographic distribution of respondents to Survey 1 (Survey 2 showed a similar geographic pattern). The bar chart on the right indicates the numbers of respondents by their geographic residence, gender and age in the two surveys. These characteristics did not vary substantially from Survey 1 to Survey 2 and are similar to the independently collected AMNH visitor patterns over the two years of the survey. The only substantial difference is that international visitors were 5% more likely to visit the kiosk than Americans. Groupings: EU = Europe, NA = North America, ME = Middle East, LA = Latin America, IND = India, AS = Asia, AF = Africa, PAC = Pacific region. AF refers to all countries on the continent of Africa; AS refers to Afghanistan, Azerbaijan, Bhutan, China, Georgia, Indonesia, Japan, Kazakhstan, Kyrgyz Republic, Lao People’s Democratic Republic, Malaysia, Mongolia, Myanmar, Nepal, North Korea, South Korea, Taiwan, Tajikistan, Thailand, Turkmenistan, Uzbekistan and Vietnam,. IN refers to Bangladesh, India, Pakistan and Sri Lanka; NA refers to the United States and Canada; EU refers to all European countries; ME refers to Brunei Darussalam, Iran, Iraq, Israel, Jordan, Kuwait, Lebanon, Oman, Saudi Arabia, Syrian Arab Republic, Turkey, United Arab Emirates and Yemen; PAC refers to Australia, Fiji, French Polynesia, New Caledonia, New Zealand, Papua New Guinea, Philippines, Solomon Islands, and Vanuatu; LA refers to Antigua and Barbuda, Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Cuba, Dominica, Dominican Republic, Ecuador, El Salvador, Falkland Islands, Guatemala, Guyana, Haiti, Honduras, Jamaica, Mexico, Nicaragua, Panama, Paraguay, Peru, Saint Kitts and Nevis, Sao Tome and Principe, Suriname, Trinidad and Tobago, Uruguay and Venezuela.