File(s) stored somewhere else

Please note: Linked content is NOT stored on Figshare and we can't guarantee its availability, quality, security or accept any liability.

First Mover Advantage

book
posted on 05.05.2020, 06:15 by Derek F. Channon, Tanya Sammut-BonniciTanya Sammut-Bonnici, John McGee, Cary L. Cooper
First mover advantage can be defined as the competitive edge gained by firms entering the market earlier than competitors. The timing of strategic moves may be critical for success as a result of the positive advantages accruing to first movers. Being first has a significant payoff when: It enhances the firm's image and reputation with buyers; early entry can tie up key raw material sources, new technologies, distribution channels, and the like, so as to shift the cost boundaries of a business or industry; first time operators build customer loyalty which is hard to dislodge; it constitutes a preemptive strike which is difficult to copy.

History

Usage metrics

Licence

Exports