Parker_Anon Manuscript - What Influences Chinese Fashion Retail (v9.3).pdf (390.88 kB)

What influences Chinese fashion retail? Shopping motivations, demographics and spending

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journal contribution
posted on 07.02.2019 by Christopher J. Parker, Lu Wenyu
What influences Chinese fashion retail? Shopping motivations, demographics and spending

History

School

  • Design

Published in

Journal of Fashion Marketing and Management

Citation

PARKER, C. and WENYU, L., 2019. What influences Chinese fashion retail? Shopping motivations, demographics and spending. Journal of Fashion Marketing and Management, 23(2), pp. 158-175.

Publisher

© Emerald Publishing Limited

Version

AM (Accepted Manuscript)

Publisher statement

This work is made available according to the conditions of the Creative Commons Attribution-NonCommercial 4.0 International (CC BY-NC 4.0) licence. Full details of this licence are available at: http://creativecommons.org/licenses/by-nc/4.0/

Acceptance date

31/01/2019

Publication date

2019-05-13

Notes

This paper was accepted for publication in the Journal of Fashion Marketing and Management [© Emerald] and the definitive version is available at: https://doi.org/10.1108/JFMM-09-2017-0093

ISSN

1361-2026

Language

en

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