The Many Faces of Altmetrics Mapping the Social Reach of Research

Altmetrics will revolutionize the way that academics view themselves and their work in the academic context. However, the increasing requirements to increase accessibility to research materials places new burdens on academics, publishers and other bodies in the scholarly community. How well is research being communicated and reported in society, how do different disciplines behave and gain influence? Using approaches derived from altmetrics, we may be able to firstly map the extent of research's social reach, and begin to compute its social impact.