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Report Neuromarketing.pdf (207.27 kB)

Neuromarketing db - Methodology report

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posted on 2013-12-04, 08:21 authored by Clement LevalloisClement Levallois

This is the report written by Nicoline Beun who acted as a research assistant in 2009 on the project to document the history of neuromarketing in online media, conducted at the Rotterdam School of Management (related paper in submission).

In this document, Nicoline reports the details of her search methods.

History