Miller and Cupchik - 2012 - Memelab online longitudinal sharing.pdf (2.96 MB)
Memelab: longitudinal meme sharing
To understand why some online content spreads virally (and other content doesn't), we must understand the role of individuals in the social transmission process. In this work, we simulated a typical "user-generated content" scenario, then longitudinally monitored the resulting content as it propagated across the Internet.