This article presents an exploratory study that aims to link
social sciences, linguistics and sport. Based on he group-focus enmity
concept which focuses on existing depreciations among individuals due to
their alleged affiliation to a specific social group, we ask how theses
alleged social groups treated like entities are concretely devaluated
by using words, especially in highly competitive fields like sport. Even
this innovative oncept is a fundamentally open concept into which
further elements can be integrated, we focus on 5 key
elements: racism and xenophobia (1), anti-semitism (2), homophobia (3),
sexism (4) and anti-capitalism (5).
Even this article can only provide preliminary results it confirms our
assumptions that there is a changing hierarchy among these 5 key
elements due to an ongoing change of social norms and a very high
variation of words, which proves on the one hand an increasing awareness
due to various campaigns but on the other and it remains persistent.