Integrated Marketing Communications Wheel of IMC Model.png (531.36 kB)

Integrated Marketing Communications Wheel of IMC Model

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posted on 2017-01-31, 15:12 authored by David PicktonDavid Pickton

The Wheel of IMC Model highlights the range of marketing communications mix elements that can be used to create an integrated marketing communications programme.

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Integrated Marketing Communications IMC IMC Models Wheel of IMC Marketing Communications

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