Exploring employees preference of communication channel

The aim of this study is to report findings on the relationship of communication technology as a channel for interaction among employees which was conducted in an IT department of a multinational organization located in Malaysia. The paper examines the most used and preferred communication channel by the employee in their organization. Further, to identify if there is a relationship between the preferred communication channel and their perception towards media richness. A total of one hundred and one employees participated in the survey. The result revealed that most of the employees are using “instant
messenger” to communicate with each other in their workplace and their most preferred communication
channel is “landline telephone”. In addition, a significant positive relationship was identified between the
perception of media richness and their preferred communication channel based on Pearson correlation
value. The study shows that even though there is a new communication channel that are available and being
used extensively, however the employees most preferred communication channel telephone landline which
is traditional media.