My Goals: 1.To bring my deep understanding of innovation, technology and industry transitions to improve local innovation practices and drive consumer value (CV). 2.To promote consumer value creation by developing forward facing consumer VM practices in a dynamic and challenging environment. 3.To contribute to understanding innovation and CV, through interaction between business (consulting) and academia (researching). 4.To contribute to solving the National Innovation policy challenges of national innovation measurement, and transition to a low carbon economy. See more detail at LinkedIn and Value Management: Innovation 2.0 (http://valman.blogspot.com).