Avanços, retrocessos e estagnações: um balanço da Lei 12.485

After 4 years of discussion and passage through the Chamber of Deputies and the Senate, the law 12.485 approved by the President of the Republic, on the 12th of September of 2011, still divides opinions about the real increase of the competitiveness, the inclusion of small producers and the increase of the offer of the national content. In this sense, the present paper analyses the firsts changes that occurred in the niche of the Pay TV after the implementation of the law which regulates the conditioned access audiovisual communication, considering that 2014 is the year of the full force of the law regarding the minimum amount of time of Brazilian content in the qualified space channels. The documents available in the website of Ancine which deal with the conditioned access audiovisual market were analysed and one finds that the large media conglomerates have been using various strategies in order to bypass the law and keep the market virtually unaltered; and that the increase in the amount of the offer of Brazilian content is still incipient.