Social Media

In recent years, social media have had a very serious impact on the socialization of individuals, cultural interaction, firms’ understanding of doing business, politics, the economy and many other areas. It is a fact that social media influences and directs society in many ways. It is observed that social media is playing an important role in directing politics and mobilizing masses in many countries. Companies use social media as an effective tool to promote and market their products and to attract new customers. They are developing new strategies for improving quality of goods and services through feedback from their customers. Through social networks, people can reconnect with old friends, acquaintances, make new friendships, exchange ideas, and share many of their interests. In addition, through social networks, people are actively using social networks to improve their careers and find new business and job opportunities.