Ricardo Godinho Bilro

Publications

• Exploring Consumer-Brand Engagement in Online Environments Designed for Tourism
• A consumer engagement systematic review: synthesis and research agenda
• I am feeling so good! Motivations for interacting in online brand communities
• Luxury tourism: where we go from now?
• Analyzing Madeira and Bermuda as two different destinations: A text mining approach
• Exploring tourism students’ engagement through telepresence, pleasantness of the experience and memory: A virtual reality approach
• Luxury fashion consumption: A review, synthesis and research agenda
• Masstige strategies on social media: The influence on sentiments and attitude toward the brand
• Now I can see: How brand interactions influence channel loyalty and purchase intention in optical physical stores
• Partners we can trust: the role of employee engagement influencing partnerships’ relationship quality in the voluntary sector
• The role of commitment amongst tourists and intelligent virtual assistants
• The role of creative communications and gamification in customer engagement in higher education: A sentiment analysis approach
• Feeling economy
• How cool is to be engaged with Drunk Elephant? An analysis of usergenerated content campaigns on Instagram
• AI powered social commerce technology and customer experience: A systematic literature review
• How cool is to be engaged with Drunk Elephant? An analysis of usergenerated content campaigns on Instagram
• An exploratory study of Western firms’ failure in the Chinese market: a network theory perspective
• Stand by me: analyzing the tourist–intelligent voice assistant relationship quality
• Creating memories and engagement in college student through virtual reality
• Does Tourist’s Engagement Influence Destination Loyalty? An Analysis of Turismo do Centro de Portugal
• Analysing students’ engagement in higher education through transmedia and Learning Management Systems: a text mining approach
• The effect of artificial intelligence-based services on tourist’s satisfaction, loyalty and word-of-mouth
• Does tourist’s engagement influence destination loyalty? An analysis of Turismo do Centro de Portugal
• The effect of artificial intelligence-based services on tourist’s satisfaction, loyalty and word-of-mouth
• Creating Memories and Engagement in College Student Through Virtual Reality
• An exploratory study of social selling on LinkedIn: The concept and its implications
• An exploratory study of social selling on LinkedIn: the concept and its implications
• Creating Memories and Engagement in College Student Through Virtual Reality
• An empirical study on influencers and their engagement factors: The YouTubers' perspective
• Exploring young artists’ digital performance: the impact of online community engagement and co-creation on brand love
• Working with AI: Can stress bring happiness?
• The influence of customer engagement on destination loyaly from a destination marketing organization perspective
• A study of the impact of masstige strategies on brand coolness and brand happiness
• Exploring the distilled realms: A study on whiskey and the travellers’ motivations
• How artificial intelligence tools influence customer experience and avoidance of similarity
• The impact of voice assistants on consumer intention to use self-driving cars
• A systematic review of customer behavior in business-to-business markets and agenda for future research
• Impact of Social Media Involvement on Brand Co-Creation during the COVID-19 Outbreak in the Tourism Industry
• A memorable experience in the metaverse led to a desire to revisit: the moderate role of Kama Muta, arousal and dominance.
• A study of the impact of masstige strategies on brand coolness and brand happiness
• Exploring the Distilled Realms: A Study on Whiskey and the Travellers’ Motivations
• How artificial intelligence tools influence customer experience and avoidance of similarity
• How to Create Value in Tourism Through AI & XR
• The Impact of Voice Assistants on Consumer Intention to Use Self-Driving Cars
• The power of connection: exploring the role of identification in the emotional relationship between humans and robots in the hospitality industry
• The power of connection: Exploring the role of identification in the emotional relationship between humans and robots in the hospitality industry
• How veganism impacts tourists attitudes toward tourism destinations: An empirical study
• Me and my AI: Exploring the effects of consumer self-construal and AI-based experience on avoiding similarity and willingness to pay
• Be or Not Be Online Engaged: Exploring the Flow From Stimuli to e-WOM on Online Retail Consumers.
• Beyond Virtual and Augmented Reality: AI-Assisted Mixed Reality and its Impacts on Society
• Clarifying customer brand engagement boundaries - a systematic literature review approach
• Clarifying customer brand engagement boundaries: a systematic literature review approach
• The role of consumer brand-engagement in a digital marketing era
• Exploring the rewards dimension of engagement in consumer-fashion brand relationship
• Gamification in Higher Education: Text Mining Approach
• The role of website stimuli of experience on engagement and brand advocacy
• Analysing customer engagement on social network platforms devoted to tourism and hospitality
• The perception of active listening practice on social networks
• Analysing the impact of massclusivity campaigns on luxury and mass-market fashion brands
• Analysing the impact of massclusivity campaigns on luxury and mass-market fashion brands
• Analysing Customer Engagement on Social Network Platforms Devoted to Tourism and Hospitality
• How Brand Authenticity and Consumer Brand Engagement Can Be Expressed in Reviews: A Text Mining Approach
• How can stimuli and emotions help increase brand advocacy
• Online brand communities: when consumers are negatively engaged
• How atmospheric cues in a virtual reality fashion stores affect the sense of presence
• Virtual reality and gamification in marketing higher education: a review and research agenda
• Relationships between tourists and intelligente virtual assistants: promoting the love ties
• The impact of Massclusivity campaigns on perceptions and brand love of Gucci online brand communities’ members
• The effect of consumer-generated media stimuli on emotions and consumer brand engagement
• Tourist-hotel relationship: the role of customer experience and brand authenticity
• How committed I am with tourist-intelligent virtual assistants?
• Inspiring consumers online: A proposed framework comparing different cultures
• Exploring young artists’ digital performance: the impact of online community engagement and co-creation on brand love
• Tourist-hotel relationship: the role of customer experience and brand authenticity
• Firm performance through online engagement: The role of experience and customer inspiraton
• How influencers and digital interaction can impact customer-brand relationship and engagement
• Multisensory experiences in virtual environments: The role of sense of power, cognitive flexibility and personality traits
• The impact of influencer marketing and instagrammers on consumer purchase intentions and brand attitude
• Exploring the cross-cultural effect on consumer-brand relationship and engagement through social media platforms: the Kerastase example
• Como podem os estímulos e as emoções contribuir para aumentar a defesa da marca?: uma análise exploratória usando PLS
• How Can Stimuli and Emotions Help Increase Brand Advocacy
• Online brand communities: when consumers are negatively engaged
• Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
• Analysing consumer-brand engagement through appreciative listening on social network platforms
• Exploring the rewards dimension of engagement in consumer-fashion brand relationship
• The influence of cross-cultural effect on Kérastase (L'oreal Group) consumer-brand relationship and engagement
• The influence of cross-cultural effect on Kérastase (L'oreal Group) consumer-brand relationship and engagement
• Do hedonic rewards at online communities affect consumer-fashion brand engagement? a PLS approach
• The impact of Massclusivity campaigns on perceptions and brand love of Gucci online brand communities’ members
• Social media and brand dilution risk for luxury brands
• Do hedonic rewards at online communities affect consumer-fashion brand engagement? A PLS approach
• Exploring the future of virtual reality and gamification in learning enviornments: students motivation and engagement in higher education
• Exploring the future of virtual reality and gamification in learning enviornments: students motivation and engagement in higher education
• Gamification in Higher Education: Text Mining Approach
• Insights into brand authenticity and customer engagement in a restaurant setting: a text mining approach
• Insights into brand authenticity and customer engagement in a restaurant setting: a text mining approach
• Are they sisters? Using text mining approach to understand perceptions about Madeira and Bermuda
• Are they sisters? Using text mining approach to understand perceptions about Madeira and Bermuda
• Stakeholder engagement in co-creation processes for innovation: a systematic literature review and case study
• Implications of Gamification and Virtual Reality in Higher Education.
• Leaving footprints on online brand communities: the role of positive and negative engagement on commitment
• Leaving footprints on online brand communities: the role of positive and negative engagement on commitment
• Drivers of customer-brand engagement in a digital marketing era
• Framework for success of online brand management: a systematic literature review
• Brand stimulus on online consumer purchase: attractiveness, intention and actual behaviour
• Create, build and manage online brands for internet companies
• Create. Build and Manage Online Brands For Internet Companies
• Consumer-brand engagement through website stimuli
• Consumer-brand engagement through website stimuli
• Committing consumers to sustainability: Portugal and South Korea outlooks
• The role of consumer-brand engagement in a digital marketing era
• Create, build and manage online brands for internet companies