Philip Whiting

Design Thinking & Research (Built environment and design)

Brisbane, Queensland Australia

Dr Philip Whiting FDIA MCSD is an expert in the development and application of Design Thinking methodology. His work includes Design Research for development of sustainable Business Strategy. His research also looks at 3D branding for the retail industry including manufacturing, products and environments and the impact upon consumer behaviour. Originally based in the UK as a consultant designer to Loughborough University, Institute for Consumer Ergonomics, clients have included The Boots Company, Marks & Spencer, Golden Wonder, Riker/3M, Volvo and Shell. Based in Australia since 1991, Philip works with business consultancy groups, retail and manufacturing operations as well as major retail shopping centre developments. In 2013 he established ZEROPLUS to assist business to navigate a radically changing and volatile business climate. ZEROPLUS works with the business sector through specialised research workshops that focus on the application of design thinking.

Publications

Whiting, Dr. Philip G.C. Design Thinking: The Search for Innovation, Creativity & Change. International Journal of Innovation, Vol 3, Issue 1, Australian Division Primrose Hall Publishing, London May 2017
Whiting, Dr. Philip G.C. Design for Business Research Conference 2015, Invited to present paper: Design Thinking Model for Business. agIdeas, Melbourne May 2015
Whiting, Philip G.C. If Designers are problem solvers; what is a real problem, a problem for whom?, Common Ground Journal, Design Principles and Practices, Rome Conference, 2011
Whiting, Philip G.C. Is Design Thinking, really thinking?, Common Ground Journal, Design Principles and Practices: An International Journal Volume 4. Illinois Conference, 2010
Whiting, Philip G.C. Changing the way Designers think!, DesignEd Asia Conference, Hong Kong, 2009

Philip Whiting

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