figshare
Browse
Dr. Hedda Martina Šola is the Director General of the Institute for Neuromarketing in Croatia and Research Coordinator at the Centre For Applied Research And Entrepreneurship (CARE) at Oxford Business College, UK. She is a Review editor in Frontiers in Neuroergonomics, the fifth most cited publisher among the 20 most prominent publishers worldwide, and an Associate Professor at the Swiss School of Business and Management in Switzerland. Thanks to the Oxford Business College students, she has been selected as a top finalist in the Global Woman Corporate Award 2021. She holds several international awards and has won recognition for her work. More at: www.heddamartinasola.com

Publications

  • Eye-tracking Analysis: College Website Visual Impact on Emotional Responses Reflected on Subconscious Preferences
  • How Neuroscience-Based Research Methodologies Can Deliver New Insights to Marketers
  • APPLIED MANAGEMENT POST-COVID19: IMPLICATIONS FOR ACADEMIC MANAGERS IN PRIVATE HIGHER EDUCATION, BEYOND CRISES
  • Enhancing the motivation and learning performance in an online classroom with the use of Neuromarketing
  • Social media and students’ Choice of higher education institution
  • Neuromarketing Armoury
  • Marketinška Oružarnica
  • Management changes in economic recession
  • SWOT analysis of the Republic of Croatia as an investment destination
  • Neuromarketing-science and practice
  • The Influence of Neuromarketing on Product Development Using the Example of Packaging Design
  • Dječji marketing-Igroglasi
  • Prikriveni ekonomski pokazatelji
  • Strateški marketinški plan turizma Grada Novalje 2016-2020.
  • Medijsko upravljanje kriznim situacijama
  • Teorija Igara
  • Neuromarketing u promociji predškolskog obrazovanja
  • Neuro Pr- Što mogu Odnosi s javnošću naučiti iz Neuromarketinga
  • NEUROMARKETING IN FOOD PACKAGING DESIGN
  • Greenwashing ili zeleno pranje
  • Primjena marketinga uz dozvolu
  • Pozicioniranje tvrtke u recesijskim uvjetima
  • Efekt leptira u menadžmentu tvrtke
  • Uspostavljanje Business Intelligence sustava u poduzeću
  • Kratki priručnik o obveznom označavanju znakova na proizvodima i ambalaži u RH
  • Akvizicija poduzeća: A+B=A’ ili B’
  • Neuromarketing-znanost u službi kupca
  • Rizik naplate
  • Kompetitivna inteligencija u poslovanju
  • The impact of bio-label on the decision-making behavior
  • Tracking unconscious response to visual stimuli to better understand a pattern of human behavior on a Facebook page

Usage metrics

Co-workers & collaborators

  • Dr. Fayyaz Hussain Qureshi

  • Sarwar Khawaja

  • Fayyaz Hussain Qureshi

  • Sarwar Khawaja

Dr. Hedda Martina Šola's public data