Arthur Daw

I'm the Director of Surpic Limited, a pioneering software development company specialising in innovative digital health solutions.

Our flagship product is Twists—a next-generation AI coaching app that empowers users to go on personal health journeys and share them with friends.

The app delivers evidence-based guidance and is being developed with support from Loughborough University, where I’m undertaking a part-time PhD at the School of Sport, Exercise and Health Sciences.

My research focuses on advancing our understanding of human energy balance by running simulation models, improving free-living tracking methods, and conducting real-world studies using the Twists platform.

All with the aim of improving health and happiness for millions of people across the UK.