Anton de Waal

Anton is an accomplished academic whose expertise spans corporate entrepreneurship, innovation management, and organizational resilience. His current research focuses on frugal innovation (FI), aiming to identify factors that inhibit or foster innovation in organizations and promote the adoption of frugal innovation strategies within Australian businesses. Through his work, Anton seeks to support industries in transforming premium products and services into more sustainable, affordable, and accessible offerings, ultimately delivering greater value to consumers. Additionally, he explores innovative strategies that firms employ to recover from crises, contributing to the field of organizational resilience.

Anton’s overarching goal is to conduct impactful research that bridges academia and industry to foster sustainable innovation practices while equipping organizations with strategies to thrive in dynamic environments.