Expanding the frontiers of nutrition practice; enhancing the mass communication of nutrition messages

Access to nutrition information is now universal and information can be disseminated by anyone with access to the internet. While the quantity of information has risen its quality varies. Understanding the nutrition information-seeking behaviours of the public is paramount for nutrition professionals to effectively communicate and be preferred sources of information in this era of user generated content. The aim of this thesis was to explore the nutrition information seeking behaviours of the public, the views and practices of nutrition professionals regarding dissemination of information to large online audiences and propose how dietitians may address these contemporary challenges.