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Destination Marketing and Customer Experiences: Their Impact on Customer Delight, Place Attachment and Positive Word of Mouth

thesis
posted on 25.01.2018, 01:25 by Yangyang Jiang
This consumer-based study in marketing addresses several gaps in the scholarly research on the customer experience and consumer journey. It developed and empirically tested a model of tourism consumption centred on fun and authentic experiences covering all three stages in the consumer journey: pre-consumption, consumption and post-consumption. This study is the researcher’s response to academic calls for exploring creative new constructs and identifying important relative and interactive effects in the customer experience management research agenda. It offers a robust platform for formulating the customer experience management strategy.

History

Campus location

Australia

Principal supervisor

Felix Tinoziva Mavondo

Additional supervisor 1

Srinivas Sridharan

Additional supervisor 2

Haywantee Ramkissoon

Additional supervisor 3

Shanfei Feng

Year of Award

2018

Department, School or Centre

Marketing

Course

Doctor of Philosophy

Degree Type

DOCTORATE

Faculty

Faculty of Business and Economics

Exports