Consumer Buying Behavior: A Case Study of Lahore.pdf

This study develops and tests a conceptual model of the effects of qualification, family income, need for uniqueness, and personal satisfaction and advertisement on consumers buying behavior. Stata software and Microsoft Excel has been used to tabulate the data and compile the results respectively. The population of the study is 500 undergraduate and graduate students and an open and close ended questionnaire was conducted from them. The result indicates positive relation with family income, need for uniqueness, personal satisfaction and advertisement whereas negative relation with qualification level. Findings revealed that consumers have to keep in mind the family income which depreciates their purchasing need. It is also observed that brand awareness is influenced by advertisements and brand loyalty within customers. Clothing interests of each individual is different and further differentiates between their need for uniqueness and personal satisfaction.